What is "The Dip"? The Dip is when businesses that were busy are now finding themselves slowing down. This can last a week to months. It will depend on how the business owner reacts or if he decides to be proactive.
We understand the decline in business. There are many other businesses experiencing "The Dip" in business. This will happen a few times a year. This are the time businesses should continue branding themselves. To gain market share you must continue to keep your name in front of potential customers or even current customers. If you stop your marketing campaigns it appears you are going out of business or having trouble.
It's important to change up your marketing, Rebrand yourself or even introduce something new in your business. What can you do to be different from your competitor?